With roughly 48% of the population regularly using social media, overlooking social media as part of your digital marketing mix seems crazy.
Social media marketing references the use of social media platforms like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Whether your goal is to grow awareness of your brand within a niche sector or to drive large quantities of sales in a mainstream industry, there is more than likely a place in the social media sphere for you.
Love it or hate it, social media is one of the fastest growing cultural pillars (if not the largest) and it’s often the first-place people go when creating and sharing content, sourcing news and so much more. Thanks to its influx into society, it’s now flourishing with brands all shouting to grab your attention and become the best.